The project:
Overview
A fast-tracked website redesign that delivered 87% time spent on page improvement while meeting ambitious executive deadlines through strategic design decisions and rapid team execution.
The project schematically:
The design
Sitemap
It's a structured scheme that outlines the pages and content hierarchy of the website.
The clear version:
Refining design
Mockups
These are high-fidelity designs that represent a final product
My team created all the website pages mockups, incorporating the right design elements such as typography, color, and iconography. I personally included captivating and visually appealing images.
The goal was to demonstrate the final Lennox website in as much detail as possible.
Looking forward:
Outcome
Now, finally, it remained to pay attention to the impact and several takeaways for future projects.
87% increase in time spent on page
61% improved page load speeds
34% increase in lead generation
77% bounce rate reduction
Impact:
High-impact decisions over perfect process drive strong outcomes, especially on tight timelines. Distinct pathways are essential for B2B and B2C users, and a customer support background sharpens empathy and speeds better design decisions.
What I learned:
recognition:
Awards
